Oatly Launches New Online Guide To ‘Help Dads Quit Dairy’

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Vegan milk giant Oatly has launched a new online guide to ‘help Dads quit dairy’. 

The brand’s ‘Help Dad’ website is designed to help people persuade their parent to make the switch to plant-based. It is filled with resources such as recipes, tips, rhetorical tactics, and more. 

‘Ditching dairy can save the planet’

“Whether your Dad just needs some helpful reminders because he already gets that ditching dairy can save the planet loads of carbon emissions… Or, if he needs more of a total reprogramming because he is pretty much good with watching the planet burn so long as he can do it while eating a double cheeseburger. This guide has you covered,” the campaign’s website states.

“To be specific, you’ll find facts, rhetorical maneuvers, tips, recipes, and a bunch of other stuff designed to help you get dad on a more planet-friendly track. Because clearly, you are the guy’s best hope.”


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